Social Media is cost-effective
There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers.
Social Media shows you what people like
By monitoring the activity on your Social Media platforms, you can see potential customers interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
Social Media connects your business with the public
Regularly interacting with customers demonstrates that your business cares about customer satisfaction, and is available to answer any questions that they might have. Satisfied customers are eager to spread the word about a great product or service and they usually turn to social media to express their opinion. Having customers mention your business on social media will advertise your business, and show new visitors your value
Social Media improves brand loyalty
Studies show that people are 62% more loyal to brands that directly engage with them on social media. Since these technology natives require communication with their brands, businesses must implement social media marketing.
Just to give an example of Facebook, have a look at the below statistics:
22% of the world’s total population uses Facebook
76% of Facebook users visit the site daily
Over 50 million businesses use Facebook business pages and over 2 million businesses use it for advertising.